Swing Lab V1
Blue Ridge, Georgia
In the heart of mountain golf country: two advanced training simulators providing detailed analysis of all aspects of a golfer's swing, plus the High Draw Member Intelligence Layer. Premium simulation. Real-time coaching. A club workshop, craft F&B, and a community built around your game.
The Concept
A golf club, reimagined. Where AI coaching, real practice, craft, and community live under one roof — and your game has somewhere to grow year-round.
Set in Blue Ridge, Georgia — the heart of mountain golf country — for golfers who play the mountain courses nearby and want AI-powered training between rounds.
Inside the Lab
Six experiences, one building.
Dual Lab Bays
Two dual-purpose bays that flex between AI-guided coaching and premium simulation backed by advanced launch monitor and swing analysis technology.
Member Intelligence Layer
Cumulative analytics and proactive coaching insights that learn your swing and track your progress session to session.
Club Foundry
An on-site club workshop for fitting, building, and tuning your bag to match your numbers.
Grill & Craft Beverage
Craft food and drink built for lingering — the social heart of the Lab between sessions.
Content Studio
A built-in studio for High Draw Shows, swing breakdowns, and behind-the-scenes content.
Three-Tier Membership
Ridge, Draw, and Summit — three ways to belong, from casual access to founding-member perks.
Membership
Three tiers. One community.
Founding memberships open ahead of the January 2027 launch.
Tier 1
Ridge
Your entry to the Lab. Pay-as-you-play bay time, member rates, and access to events.
Tier 2
Draw
The core membership. Regular bay hours, priority booking, coaching credits, and F&B perks.
Tier 3
Summit
The full experience. Unlimited play, founding-member status, club fitting, and trip discounts.
Be First Through the Door
Get Notified
Join the Swing Lab V1 list for founding-member access, opening updates, and a first look inside the bays.
322 West Main Street
Downtown Blue Ridge, Georgia